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The British Steel, Five Year Safety Campaign posters below are designed to raise employee and contractor awareness of workplace hazards. These examples are from year two. The theme is 'Near Misses' and there has been an encouraging fall in reportable accident figures since the campaign began.

By contrast, the HiFi Experience posters and escalator panels reflect sophisticated product lines. Point of sale material and press adverts echo the theme and stress value for money, quality goods. In both campaigns, as in all successful poster designs, the message is simple, clear and direct.

Samples

Client: Corus Education

Project: 'Steel and Sustainable Development', number 7 of a series of information posters produced for use in schools and colleges. We have also converted all posters in the series into pdf files for dissemination over the Internet and our new media division has also produced an animated CD-ROM based on the poster series.

Client: Corus, North East Mills

Project: Ongoing five year safety campaign. A series of posters with support material & different safety message each year. These examples are from year two. The theme is 'Near Misses' and the model is a member of our staff. He 'stood in' when the booked model failed to show for the photographic shoot. We think he missed his vocation.

Client: HiFi Experience plc

Project: Creation of a common theme for posters, banners, escalator panels and all promotional material. Shown here are the escalator panels currently on display at Tottenham Court Road tube station.