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Press advertisements rarely stand alone. They usually form part of a promotion or campaign involving point of sale material and leaflets, and are often combined with product or company launches. These examples of adverts, aimed at the consumer market, are projecting the image of a reputable outlet with value for money products. There are also various ways to measure customer response to the direct sale adverts.

Samples

Client: BBC Radio Cleveland

Project: Promoting Middlesbrough Football Club across the region. As part of a larger publicity campaign, a range of adverts were required, including these Bus Graphics.

BBC Radio Cleveland Bus Adverts

Client: At-Work / Taldnt Recruitment

Project: Ongoing recruitment advertising campaign for this employment company specialising on 'Recruitment with Ethics' which places greater emphasis on equal opportunities, diversity and employment for all.

Atwork recruitment advert


Client: HiFi Experience plc

Project:National Press Advertisements. (LEFT) Not overtly trendy but sophisticated. The HiFi Experience Girl is perfect for her role as discerning customer for a range of niche products. (ABOVE) Ground floor layout of the London store. Emphasises extensive listening and viewing facilities.

Hi Fi advert with female modelHi Fi advert showing floorplan of shop

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